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June 13, 2023

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There are plenty of subjects in and around based on SEO, so we are always pondering the best route to serve those curious about SEO best. We could go in-depth with Ecommerce SEO, Local SEO, On-site SEO and so on, but before we do, it is best to do the groundwork first and answer the most common SEO questions. You can explore SEO’s potential from our answers because it is everchanging with every Google update.

The first and most obvious question is, what is SEO?

So we don’t want to sound too repetitive, and we have a blog that goes more in-depth about what SEO is, so to keep it brief, we will offer you a snippet – 

“SEO stands for Search Engine Optimisation; it is the marketing tool used to optimise your website within google’s configurations, adds relevancy to your website’s content and improves link popularity meaning those pages, and ultimately your website, will become easier to find within a google search.”

Why is SEO important for my website?

Because Google said so, as much as we joke, optimising your website for search engines is critical to any effective digital marketing strategy. We can go on and on about the long list of SEO benefits. We will only bore you a little with the long list of benefits; some SEO benefits are increased visibility, improved user experience, cost-effective marketing, and increased trust and credibility. Optimising your website for search engines can increase the chances of appearing at the top of the search engine results in pages for relevant queries. SEO can drive more traffic to your website and ultimately result in more leads, conversions, and revenue.

What are the critical elements of SEO?

Let’s keep this rolling, so while there are numerous elements of SEO, let’s focus on the main aspects of SEO you should focus your time to – 

  1. On-Page Optimisation: On-page optimisation involves optimising the content and structure of your website’s pages to make them more visible to search engines; this consists in utilising your website’s titles, meta descriptions, header tags, and content for relevant keywords and improving your website’s internal linking structure and URL structure.
  2. Off-Page Optimisation: Off-page optimisation concerns building high-quality and relevant backlinks to your website. Off-page SEO can be done by creating high-quality content that naturally attracts links and through outreach and link-building strategies.
  3. Technical Optimisation: Technical optimisation applies to improving your website’s technical structure and performance to make it easier for search engines to crawl and index your website. 
  4. Content Optimisation: Content optimisation regards creating high-quality, engaging content relevant to your target audience and incorporating relevant keywords. 

How long does it take to see results from SEO efforts?

The amount of time it takes to see results from SEO efforts can vary depending on several factors, including the competitiveness of the keywords you are targeting, the quality of your website’s content and structure, the level of competition in your industry, and the consistency and quality of your SEO efforts.

Generally, it can take several months to a year or more to see significant results from your SEO efforts. It’s important to remember that SEO is a long-term strategy that requires ongoing effort and patience.

That being said, some early indicators indicate that your efforts are working, such as increased website traffic, improved search engine rankings, and higher click-through rates on your search engine results pages (SERPs) listings.

What are SEO keywords, and how do I use them? 

Keywords are specific words or phrases people use when searching for information on the internet. In SEO, keywords are the terms you want your website to rank for in search engine results pages.

To choose the right keywords for your website, you must conduct keyword research to identify the most relevant and high-traffic keywords for your business. You should also analyse your competition to see what keywords they rank for and refine your keyword strategy. If you want to go the extra mile when conducting your keyword research, consider the search intent behind each keyword and optimise your website’s content and structure to include those keywords naturally and relevantly. It is also worth noting that while you want to choose commonly used keywords, you don’t want to use overused keywords, as it will become more challenging to rank highly.

Monitor your keyword rankings and traffic over time and refine your keyword strategy as needed. By following these steps, you can choose the right keywords for your website and improve your search engine rankings and traffic over time.

SEO is a vast space and can appear as a dark art, but once you know the fundamentals, all the pieces become a finished puzzle.

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